International Fashion Marketing MSc/PGDip/PGCert

Postgraduate

3 females and 1 male standing at table looking at a design

Immerse yourself in the world of fashion marketing with a focus on digital content creation, global strategies and sustainability.

Year of entry

2025-26

Location

Coventry University London (City of London)

Study mode

Full-time
With Professional Practice
With Professional Placement

Duration

1 year full-time
18-20 months full-time with professional practice
Up to 2 years full-time with professional placement

Course code

LONT125

Start date

September 2025
November 2025
January 2026
March 2026
May 2026
June 2026

How to apply

Book an Open Day

Download a prospectus

At Coventry University, we continuously review the courses we offer to ensure we reflect industry-relevant emerging best practice and technology. As a result, this course is undergoing continuous improvement assessment and will be launched with a renewed curriculum starting in September 2025. Module content and titles will be updated. Course title, learning outcomes and assessments may also change. We expect our new curriculum to be fully updated by May 2025. Please return to this page to see the final course details.

Course overview

This course is for you if you are passionate about fashion and aspire to excel in the global fashion marketing industry.

This course focuses on the following topics:

Brand digital content creation and storytelling.
International sustainable fashion marketing and consumer engagement.
Real-world application in the fashion industry.
Developing your creativity and marketing expertise to shape the future of fashion.

Global ready

An international outlook, with global opportunities

Icon of human figure in front of a whiteboard

Teaching excellence

Taught by lecturers who are experts in their field

Employability

Career ready graduates, with the skills to succeed

Why you should study this course

Global perspective: learn from an international cohort and gain insights into the global fashion market.
Industry-relevant curriculum: engage with the latest trends, technologies and challenges in the international fashion industry.
Prime location: study in the heart of London, a global fashion capital, with access to industry events and flagship stores.²
Experiential learning: participate in field trips to fashion events, museums and trade fairs, and engage with industry professionals through guest speaker programmes.²
Creative resources: access content creation studios with visual and sound-based output facilities to design marketing materials.
Gain practical experience: boost your CV with additional professional practice on campus, a nine-week internship, or a longer professional placement. See the modules for more details.²

Find out why Sangeetha chose to study at Coventry University London, her experience so far and what she thinks about her tutors.

What you'll study

Courses

Digital Marketing Strategy and Planning – 30 credits

This module explores core concepts, tools and techniques used in the digital marketing landscape. Develop strategic thinking, campaign planning, data analysis and performance measurement skills and gain an understanding of digital channels like social media, search engines, email marketing and content marketing. Apply theoretical concepts to practical scenarios with real-world case studies. Stay ahead of the curve with insights into the latest trends like AI, machine learning and voice search.

Compulsory

Sustainable Fashion Futures – 30 credits

Explore sustainable fashion business models, industry practices, design innovations, technologies and consumer impacts. Discover marketing solutions to environmental and social issues. Analyse sustainability trade-offs, product transitions and best practices. Learn how to address environmental and social issues in the fashion industry, considering the UN’s Sustainable Development Goals. Benefit from expert insights on the fashion supply chain, design, end-of-life, marketing strategies and consumer behaviour.

Compulsory

Brand Storytelling and Content Marketing – 30 credits

Master the art of brand storytelling and content marketing. Learn to use narratives strategically to build brand identity, engage audiences and achieve business goals. Leverage data and segmentation strategies to craft compelling content. Design creative campaigns aligned with brand values and target market needs. Explore the latest trends, including AI, data analytics and personalised content strategies. Develop visual storytelling skills using photography and video studios and refine your creative outputs with editing suite software.

Compulsory

Fashion Event and Brand Activations – 30 credits

This module aims to teach you the practical skills and theoretical knowledge to manage and promote creative fashion events. Focus on project planning, effective communication and performance evaluation. Master project management and marketing tools using primary and secondary methodologies. Learn from industry professionals specialising in sustainable and ethical event planning. Develop expertise in SMART objectives, KPI tracking, contingency planning and risk assessments. Explore the integration of AI in event planning and apply AR/VR technologies for experiential branding. Utilise photography and video studios to enhance visual marketing techniques.

Compulsory

Master’s with professional practice

This is an extended master’s course incorporating a 6-8 month period of professional practice. This will either be an on-campus simulated experience or a six-month external professional placement with a third party.

If you selected this variant of the master’s course, you will:

apply your academic knowledge and skills to a real-world project brief related to your field of study
gain valuable industry insights and skills as you combine academic learning with practical experience
start your professional practice after completing the first 120 credits of your course.

External professional placements² must be sourced by the end of semester one, to start at the end of semester two. If you are unsuccessful in sourcing a six-month placement, you will automatically commence the on-campus simulated experience. You’ll be assessed on your learning through the 60-credit Professional Practice Project (dissertation). This project will be linked to your professional practice experience.

The professional practice option incurs a higher fee than the 12-month master’s programme. Additionally, you will incur increased living expenses due to the extended duration of the course.

For full terms and conditions please visit the extended master’s landing page.

Optional

Master’s with professional placement

If you successfully secure a placement in industry within your first semester, this master’s with professional placement option allows you to extend your 12-month master’s course up to an additional year to complete the placement before starting your final 60-credit module.

Gain valuable industry insights and skills as you apply your academic knowledge and skills to a professional placement.
The placement must be sourced and secured by you during your first semester. Our careers and employability team are available to support you with the sourcing process.
Start your professional placement after completing the first 120 credits of your course.
You’ll be assessed on your learning through the 60-credit Professional Placement Project (dissertation). This project will be linked to your professional placement experience.
The professional placement option is subject to additional fees, living costs, visa requirements, availability, competitive application and university approval of the placement.²

For full terms and conditions please visit the extended master’s landing page.

Compulsory

To complete your master’s you will complete one of the following 60 credit modules:

Dissertation – 60 credits

Apply key learnings through an in-depth research project on a chosen topic. You will be guided by an academic supervisor to identify a research problem based on a literature gap or a real-world organisational issue. Through independent research, you will select appropriate methods, critically evaluate findings, and deliver meaningful insights and recommendations.

Building on research methods classes, you should strengthen skills in literature analysis, data collection and interpretation, supported by one-on-one supervision. Completing the dissertation should equip you with expertise in critical analysis, specialised knowledge in your topic, and the ability to present research findings clearly and logically.

If you have completed either a professional placement² or professional practice experience, your dissertation will be linked to it and will assess this experience.

Internship Project – 60 credits

Apply your knowledge and skills in a real-world setting. Through a supervised nine-week internship, you will work on challenging and hands-on projects with industry mentors. You should develop critical thinking, problem-solving and communication skills, while building a strong professional network. Our dedicated careers and employability team will guide you every step of the way from internship sourcing and application to completion.

You will be responsible for sourcing your nine-week internship by the end of semester two of your course. All internships are subject to university approval and will be completed during semester three of the course. Your final 60-credit project will be based on this experience.

Internship experiences are subject to additional living costs, availability, competitive application and university approval of the placement.

Compulsory

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How you'll learn

Teaching and learning methods may include:

lectures
seminars
tutorials
presentations
group projects
workshops.

Teaching contact hours

As a full-time postgraduate student, you will study modules totalling 180 credits each academic year. A typical 30-credit module requires a total of 300 hours of study. Study hours are made up of teaching contact hours, and guided and independent study.

Teaching hours

Teaching hours may vary, depending on where you are in your studies, but on average you will have between 8 and 12 teaching and learning hours each week. You will also have the opportunity to attend optional sessions including time with a Success Coach or to meet with staff for advice and feedback.

Guided and independent study

Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You will be digging deeper into topics, reviewing what you’ve learnt and completing assignments. This can be completed around your personal commitments. As you progress to the end of your studies, you’ll spend more time on independent learning.

Online learning

As an innovative university, we use different teaching methods, including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.

Assessment

This course will be assessed using a variety of methods which could vary depending on the module. Assessment methods may include:

reports
tests
practical coursework
assignments
vivas
presentations.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

Entry requirements

Typical entry requirements:

An honours degree 2:2 or above (or international equivalent) in a fashion or business discipline.

We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

Select your region to find detailed information about entry requirements:

You can view our full list of country specific entry requirements on our Entry requirements page.

If you do not have the typical entry requirements, you may want to consider studying this course with the International Pathways Programme. Upon successful completion our International Pre-Master's - Business will provide you with the knowledge and skills you need to progress onto this postgraduate degree.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

Typical entry requirements

An honours degree 2:2 or above (or international equivalent) in a fashion or business discipline.

Visit our International Hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

English language requirements

IELTS: This course requires IELTS of 6.5 overall, with no component lower than 5.5.

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

For more information on our approved English language tests visit our English language requirements page.

Life after university

A real insight into Mei Guan Lee’s time studying for an MSc in International Fashion Marketing at Coventry University London. Find out how studying with us prepared her for life after university, and a career in the fashion industry.

Fees and funding

Student	Full-time	Part-time
UK, Ireland*, Channel Islands or Isle of Man	£11,200	Request fee information
EU	£11,200 per year with EU Support Bursary £18,600 per year without EU Support Bursary	Not available
International	£18,600	Not available

For advice and guidance on tuition fees³and student loans visit our Postgraduate Finance page and see the university's Tuition Fee and Refund Terms and Conditions.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.

The following are additional costs not included in the tuition fees:

Any optional overseas ﬁeld trips or visits: £400+ per trip.
Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**EU Support Bursary

Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.

How do you know if you need to pay UK or international tuition fees?

We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.

If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.

Facilities

Take a virtual tour of our campus to explore all of the facilities available to you.

Photography suite

The photography studio is equipped with specific creative facilities to design marketing materials using video and still photography, including sound-based outputs to a professional standard.

Post-production editing studio

The Mac suite provides access to Adobe Creative Cloud programmes to help students complete digital and creative work in alignment with industry expectations.

Fashion studio

Our fashion studio is designed to enhance your creativity, experimentation and portfolio development. This modern space features a versatile teaching area, ideal for both independent work and collaborative creative projects.

Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.

Careers and opportunities

Successful graduates may seek positions as a:

Fashion Marketing Manager: lead the development and execution of global marketing campaigns that resonate with diverse cultural audiences and drive brand growth in the international fashion market.
Social Media/E-commerce Manager: develop and implement engaging social media strategies and manage e-commerce platforms to enhance brand visibility, cultivate online communities and drive sales in the digital fashion landscape.
Digital Marketing Specialist: leverage digital channels and tools to execute targeted marketing campaigns, optimise online presence and engage consumers across various online platforms in the fashion industry.
PR Specialist: build and maintain a positive brand image by cultivating relationships with media, influencers and stakeholders, generating impactful press coverage and managing brand reputation in the fashion world.
Market Trend Analyst: research and analyse emerging fashion trends, consumer behaviour, and market dynamics to provide valuable insights that inform marketing strategies and product development.
Visual Merchandiser: create visually appealing and engaging displays that showcase fashion products, enhance the customer experience and drive sales in retail environments.
Fashion Entrepreneur: leverage marketing expertise and industry knowledge to launch and grow innovative fashion businesses, creating unique brands and capturing market share in the competitive global fashion landscape.

Where our graduates work

Successful graduates of this course have gone on to work for organisations including All Saints, Beyman, BoboSnap, Boden, Chanel, Comme Des Garçons, Michael Kors, The Shirt Company, Van Cleef & Arpels and Uniqlo.

How to apply

UK students

To apply to study for a postgraduate course at Coventry University London, you can apply online. Please read the entry criteria page before applying.

How to apply

For further support or more information about your course get in touch with us today.

(+44) 024 7765 2222

ukadmissions@coventry.ac.uk

Complete our contact form.

International students

Students should apply directly to the university. Please read our application pages to find out your next steps to apply.

How to apply

For further support for international applicants applying for an postgraduate degree view our International hub.

Get in touch with us today for further advice and guidance.

(+44) 024 7765 2152

ioadmissions@coventry.ac.uk

Complete our contact form.

Disclaimers

Coventry University together with Coventry University London, Coventry University Wrocław, CU Coventry, CU London, CU Scarborough, and Coventry University Online come together to form part of the Coventry University Group (the University) with all degrees awarded by Coventry University.

¹Accreditations, partnerships and memberships

The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply. See the relevant body website for more details). Accreditations, partnerships, exemptions and memberships are subject to successful renewal in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery. If the accreditation, recognition or membership of this course changes, we will seek to notify applicants and students as soon as possible.

Where relevant, the Chartered Management Institute (CMI) module content is undergoing assessment by the CMI to confirm that all criteria are met to the required standard. Whilst it is expected that students who successfully pass the module will be eligible to be considered by CMI for the CMI Level 7 Certificate in Strategic Management and Leadership Practice as an additional qualification, we cannot confirm this until the accreditation is approved. This is a normal part of the continuous improvement process for our courses to ensure they remain up-to-date and reflect best practice.

²UK and international opportunities

Please note that we are unable to guarantee any UK or international opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be unpaid and/or subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel, public authority guidance, decisions or orders and visa requirements. To ensure that you fully understand any visa requirements, please contact the International Office.

³Tuition fees

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

⁴Facilities

Student Contract

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the current 2024/2025 contract is available on the website for information purposes however the 2025/2026 contract will apply for the 2025/2026 intake. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.