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Events and Experience Management MSc
Study level: PostgraduateConversion course
Gain a deeper insight into the exciting world of events and project management. This course is for you if you are looking to enter or are already working in this exciting and ever-changing industry.
Year of entry
2025-26
Location
Coventry University (Coventry)
Study mode
Full-time
Duration
1 year full-time
Course code
CBLT017
Start date
September 2025
November 2025
January 2026
March 2026
May 2026
June 2026
Course overview
This course is designed for individuals with diverse academic or work experience backgrounds. It provides opportunities to gain industry-aligned skills in leadership, project management, and sustainable event organisation.
Key course content includes:
- Leadership and relationships: explore leadership, stakeholder management and EDI.
- Event creation and management: cover experience design, project management and risk management, following the PMBOK framework.
- Sustainability and innovation: examine sustainability, innovation and emerging trends, such as using AI in event management, all of which are aligned with relevant global standards.
5 QS Stars for Teaching and Facilities
QS Stars University Ratings
Ranked 9th Modern University in UK by the Times
The Times and Sunday Times Good University Guide 2025
Ranked 8th for Overall Satisfaction in PTES
Postgraduate Taught Experience Survey (PTES) 2024Why you should study this course
- Real-world teaching, simulations and live projects: this teaching approach helps prepare you for the challenges of working in the global event industry.
- Diverse assessment types: develop a range of skills needed in the event sector. These assessments are designed to promote creativity and collaboration – skills which are vital in planning and organising events.
- Industry connections and volunteering opportunities: take part in opportunities to develop professional networks and gain practical event experience learning how real events are run.2
- Focus on contemporary issues: event managers must understand important local, national, and global issues to market events and manage risks effectively. Cover key topics like planning sustainable events, promoting equality and inclusion, leading responsibly to protect event brands, and using creative, entrepreneurial thinking.
- Transferable business skills: develop core business management skills applicable to the events industry. Gain a flexible knowledge base that can be applied across various business and event sectors.
What you'll study
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
How you'll learn
Teaching and learning methods may include:
- lectures
- seminars
- tutorials
- presentations
- group projects
- workshops
- practical laboratory sessions.
Teaching contact hours
As a full-time postgraduate student, you will study modules totalling 180 credits each academic year. A typical 30-credit module requires a total of 300 hours of study. Study hours are made up of teaching contact hours, and guided and independent study.
Teaching hours
Teaching hours may vary, depending on where you are in your studies, but on average you will have between 8 and 12 teaching and learning hours each week. You will also have the opportunity to attend optional sessions including time with a Success Coach or to meet with staff for advice and feedback.
Guided and independent study
Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You will be digging deeper into topics, reviewing what you’ve learnt and completing assignments. This can be completed around your personal commitments. As you progress to the end of your studies, you’ll spend more time on independent learning.
Online learning
As an innovative university, we use different teaching methods, including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.
Assessment
This course will be assessed using a variety of methods which could vary depending on the module.
Assessment methods may include:
- reports
- tests
- essays
- exams
- practical coursework
- assignments
- viva
- presentations
The Coventry University assessment strategy aims to ensure that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
Entry requirements
Typical entry requirements:
Fees and funding
| Student | Full-time | Part-time |
|---|---|---|
| UK, Ireland*, Channel Islands or Isle of Man | £9,350 | Not available |
| EU | £9,350 per year with EU Support Bursary** £18,600 per year without EU Support Bursary** |
Not available |
| International | £18,600 | Not available |
For advice and guidance on tuition fees3 and student loans visit our Postgraduate Finance page and see the university's Tuition Fee and Refund Terms and Conditions.
We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.
Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.
The following are additional costs not included in the tuition fees:
- Any optional overseas field trips or visits: £400+ per trip.
- Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).
*Irish student fees
The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.
**EU Support Bursary
Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.
How do you know if you need to pay UK or international tuition fees?
Facilities
Lanchester Library
The library is usually open 24/7, in term-time. It’s where you can access your course’s specialist Academic Liaison Librarian. It’s also home to specialist teams which can support you with your academic writing and maths and statistics questions.
The Hub
The Hub is the centre of student life on campus. Facilities include a food court, convenience store, multi-faith centre, medical centre, hairdresser, coffee shops and the Your SU offices. It has fully licensed function spaces and a bar.
Careers and employability
Get one-on-one career and employability guidance lasting up to 36 months from the end of your course. We’ll help you find placements and graduate roles, offer CV and application checks, mentoring, skills workshops, employer events and more.
Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.
Careers and opportunities
On successful completion of this course, you will be able to:
- critically evaluate and analyse the key political, economic, social-cultural, technological, ethical and environmental factors that shape the event industry, globally
- critically evaluate and apply business and management concepts, models and theories to a range of event contexts and scenarios
- critically analyse global contemporary issues and themes, and their impact on the event sector/industry, and adopt strategies to overcome challenges
- apply the principles of responsible management and leadership, entrepreneurship and innovation, and sustainable development in the design and delivery of products, services and experiences that are ‘people-centric’, and respectful of communities and stakeholder groups
- critically evaluate and apply relevant skills relating to professionalism, communication, teamwork, leadership, project planning, creativity, internationalisation, and independent learning
- critically reflect upon professional competence and preparedness for employment within the events industry and identify areas for development and continuous professional development
- work independently to solve complex problems and undertake research, reaching informed decisions and critically reviewing them by drawing on the latest developments in disciplinary knowledge
- critically evaluate the principles for leading and developing people and equality, diversity and inclusion at a strategic level.
How to apply
UK students
International students
Disclaimers
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