Digital Marketing with Data Analytics MSc

Postgraduate

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Equip yourself with essential digital marketing skills combined with data analytics, strategic leadership and practical application.

Year of entry

2025-26

Location

Coventry University London (City of London)

Study mode

Full-time
With Professional Practice
With Professional Placement

Duration

1 year full-time
18-20 months full-time with professional practice
Up to 2 years full-time with professional placement

Course code

LONT128,
LONT129

Start date

September 2025
November 2025
January 2026
March 2026
May 2026
June 2026

How to apply

Book an Open Day

Download a prospectus

The title of this course will change to Digital Marketing MSc in April 2025. All other course content and learning outcomes will stay the same.

Course overview

This course is perfect for those wanting to advance their digital marketing career with data analytics and strategic leadership skills.

Master digital marketing strategies, data analytics and customer journey mapping.
Gain practical experience through real-world case studies and live projects.²
Enhance your leadership and critical thinking skills.

Global ready

An international outlook, with global opportunities

Icon of human figure in front of a whiteboard

Teaching excellence

Taught by lecturers who are experts in their field

Employability

Career ready graduates, with the skills to succeed

Why you should study this course

Industry-relevant curriculum: learn the latest digital marketing tools and techniques.
Practical experience: gain real-world experience through live projects with London-based organisations.²
Career development: enhance your leadership and analytical skills.
Networking opportunities: study in London and connect with industry professionals through guest speakers and events. (Subject to availability.)
Advanced learning technologies: benefit from online learning environments and access to resources like LinkedIn Learning.⁴
Gain practical experience: boost your CV with additional professional practice on campus, a nine-week internship, or a longer professional placement. See the modules for more details.²

Accreditation and professional recognition

Chartered Institute of Marketing (CIM)

This course is subject to Chartered Institute of Marketing (CIM) course accreditation approval for the 2025/26 intake as well as being part of the CIM Accredited Degree scheme at no additional cost.

Coventry University’s accreditation with CIM is reviewed annually, with the current course mapped to meet the awarding body's requirements. If this course's accreditation changes, we will seek to notify applicants by the end of April 2025 at the latest.

What you'll study

In today's digital age, marketing professionals need a data-driven approach and strong leadership skills. This course empowers you with both. Gain practical experience, master the latest tools and develop your strategic thinking. Graduate ready to lead digital marketing initiatives and drive business growth in any organisation.

Modules

Digital Marketing Strategy and Planning – 30 credits

This module is designed to equip you with an in-depth understanding of digital marketing strategy, planning and execution. It covers core concepts, tools and techniques used in the digital marketing landscape, emphasising strategic thinking, campaign planning, data analysis and performance measurement.

Compulsory

Data Analytics for Marketers – 30 credits

Brand Storytelling and Content Marketing – 30 credits

This module explores the principles and practices of brand storytelling and content marketing, emphasising the strategic use of narratives to build brand identity, engage audiences and drive business goals. Learn to leverage data and segmentation strategies to craft content, devising a creative campaign that aligns with a brand's values and market needs.

Compulsory

Contemporary Issues in the Digital Marketing Era – 30 credits

This module explores the key contemporary challenges in the digital era, focusing on the intersection of technology, business and society. It covers the challenges and opportunities presented by digital transformation, data privacy, ethical considerations and emerging trends. Develop critical thinking skills to analyse and address these issues in a digital context and apply strategic thinking to develop future strategies.

Compulsory

Master’s with professional practice

This is an extended master’s course incorporating a 6-8 month period of professional practice. This will either be an on-campus simulated experience or a six-month external placement.

If you selected this variant of the master’s course you will:

apply your academic knowledge and skills to a real-world project brief related to your field of study
gain valuable industry insights and skills as you combine academic learning with practical experience
start your professional practice after completing the first 120 credits of your course
External professional placements² must be sourced by the end of semester one, to start at the end of semester two. If you are unsuccessful at sourcing a six-month placement, you will automatically commence the on-campus simulated experience. You’ll be assessed on your learning through the 60-credit Professional Practice Project (dissertation). This project will be linked to your professional practice experience
The professional practice option incurs a higher fee than the 12-month master’s programme. Additionally, you will incur increased living expenses due to the extended duration of the course.

For full terms and conditions please visit the extended master’s landing page.

Optional

Master’s with professional placement

If you successfully secure a placement in industry within your first semester, this master’s with professional placement option allows you to extend your 12-month master’s course up to an additional year to complete the placement before starting your final 60-credit module.

Gain valuable industry insights and skills as you apply your academic knowledge and skills to a professional placement.
The placement must be sourced and secured by you during your first semester. Our careers and employability team are available to support you with the sourcing process.
Start your professional placement after completing the first 120 credits of your course.
You’ll be assessed on your learning through the 60-credit Professional Placement Project (dissertation). This project will be linked to your professional placement experience.
The professional placement option is subject to additional fees, living costs, visa requirements, availability, competitive application and university approval of the placement.²

For full terms and conditions please visit the extended master’s landing page.

Optional

To complete your master’s, you will complete one of the following 60-credit modules:

Dissertation – 60 credits

Apply key learnings through an in-depth research project on a chosen topic. You will be guided by an academic supervisor to identify a research problem based on a literature gap or a real-world organisational issue. Through independent research, you will select appropriate methods, critically evaluate findings, and deliver meaningful insights and recommendations.

Building on research methods classes, you should strengthen skills in literature analysis, data collection and interpretation, supported by one-on-one supervision. Completing the dissertation should equip you with expertise in critical analysis, specialised knowledge in your topic, and the ability to present research findings clearly and logically.

If you have completed either a professional placement² or professional practice experience, your dissertation will be linked to it and will assess this experience.

Internship Project – 60 credits

Apply your knowledge and skills in a real-world setting. Through a supervised nine-week internship, you will work on challenging and hands-on projects with industry mentors. You should develop critical thinking, problem-solving and communication skills, while building a strong professional network. Our dedicated careers and employability team will guide you every step of the way from internship sourcing and application to completion.

You will be responsible for sourcing your nine-week internship by the end of semester two of your course. All internships are subject to university approval and will be completed during semester three of the course. Your final 60-credit project will be based on this experience.

Internship experiences are subject to additional living costs, availability, competitive application and university approval of the placement.

Compulsory

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How you'll learn

Teaching and learning methods may include:

lectures
seminars
tutorials
presentations
group projects
workshops.

Teaching contact hours

As a full-time postgraduate student, you will study modules totalling 180 credits each academic year. A typical 30-credit module requires a total of 300 hours of study. Study hours are made up of teaching contact hours, and guided and independent study.

Teaching hours

Teaching hours may vary, depending on where you are in your studies, but on average you will have between 8 and 12 teaching and learning hours each week. You will also have the opportunity to attend optional sessions including time with a Success Coach or to meet with staff for advice and feedback.

Guided and independent study

Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You will be digging deeper into topics, reviewing what you’ve learnt and completing assignments. This can be completed around your personal commitments. As you progress to the end of your studies, you’ll spend more time on independent learning.

Online learning

As an innovative university, we use different teaching methods, including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.

Assessment

This course will be assessed using a variety of methods which could vary depending upon the module. Assessment methods may include:

reports
tests
essays
practical coursework
assignments
presentations.

The Coventry University assessment strategy aims to ensure that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

Entry requirements

Typical entry requirements:

An honours degree 2:2 or above in a related discipline, or international equivalent.

We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you.

Select your region to find detailed information about entry requirements:

You can view our full list of country specific entry requirements on our Entry requirements page.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

Typical entry requirements

An honours degree 2:2 or above in a related discipline, or international equivalent.

English language requirements

IELTS: 6.5 overall, with no component lower than 5.5.

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

For more information on our approved English language tests visit our English language requirements page.

Fees and funding

Student	Full-time	Part-time
UK, Ireland*, Channel Islands or Isle of Man	£11,200 £13,000 (with professional practice) £1,500 professional placement fee (if placement secured)	Not available
EU	£11,200 per year with EU Support Bursary £13,000 (with professional practice) per year with EU Support Bursary £1,500 professional placement fee (if placement secured) per year with EU Support Bursary £20,400 (with professional practice) per year without EU Support Bursary £1,800 professional placement fee (if placement secured) per year without EU Support Bursary**	Not available
International	£20,400 (with professional practice) £1,800 professional placement fee (if placement secured)	Not available

For advice and guidance on tuition fees³and student loans visit our Postgraduate Finance page and see the university's Tuition Fee and Refund Terms and Conditions.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.

The following are additional costs not included in the tuition fees:

Any optional overseas ﬁeld trips or visits: £400+ per trip.
Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**EU Support Bursary

Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.

How do you know if you need to pay UK or international tuition fees?

We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.

If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.

Facilities

Take a virtual tour of our campus to explore all of the facilities available to you.

Career and employability support

Our dedicated team is on-hand to assist you in applying for work placements, graduate-level jobs and skills development workshops. The team also aims to organise networking events to introduce you to potential employers and industry contacts. (Subject to availability.)

Library services

Featuring around 100 study spaces including silent study areas, our library features a wide array of resources including books, journals, and online databases to support your studies. You’ll also benefit from expert staff guidance and tailored workshops to give you essential research skills. Services can be accessed remotely and as part of the library provision at University House.

Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.

Careers and opportunities

Successful graduates may seek positions as a:

Digital marketing manager: overseeing all digital marketing activities to enhance brand visibility and achieve business goals.
SEO specialist: optimise websites and content to improve search engine rankings and drive organic traffic.
Social media strategist: develop and execute engaging social media campaigns to build brand awareness and foster online communities.
Content marketing manager: create and distribute valuable, relevant content to attract and engage target audiences.
PPC manager: manage paid advertising campaigns on search engines and social media platforms to maximise return on investment.
Data analyst: collect, analyse and interpret marketing data to identify trends, measure campaign effectiveness, and inform strategic decisions.

Where our graduates work

Graduates from this course have secured prestigious roles in leading global companies including Google and Facebook.

Some graduates have started digital marketing agencies and consultancies that offer expertise in services such as SEO, PPC, content marketing and social media management.

Further study

As part of the journey of professional and role development, students are encouraged to continue on their academic journey through access to a range of higher degrees, including PhD and other taught doctorates.

Hear from our students

Our students are at the heart of everything we do here at Coventry University London. Hear about Hitanshu, Shaikh, Amrin, Hani and Philippine’s experiences of studying with us in the City of London.

How to apply

UK students

To apply to study for a postgraduate course at Coventry University London, you can apply online

Master’s / Master’s with Professional Placement / Master’s with 9-week internship: LONT128
Master’s with Professional Practice: LONT129

How to apply

For further support or more information about your course get in touch with us today.

(+44) 024 7765 2222

ukadmissions@coventry.ac.uk

Complete our contact form.

International students

Students should apply directly to the university. Read our application pages to find out your next steps to apply.

Master’s / Master’s with Professional Placement / Master’s with 9-week internship: LONT128
Master’s with Professional Practice: LONT129

How to apply

For further support for international applicants applying for an postgraduate degree view our International hub.

Get in touch with us today for further advice and guidance.

(+44) 024 7765 2152

ioadmissions@coventry.ac.uk

Complete our contact form.

Disclaimers

Coventry University together with Coventry University London, Coventry University Wrocław, CU Coventry, CU London, CU Scarborough, and Coventry University Online come together to form part of the Coventry University Group (the University) with all degrees awarded by Coventry University.

¹Accreditations

The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.

²UK and international opportunities

Please note that we are unable to guarantee any UK or international opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be unpaid and/or subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel, public authority guidance, decisions or orders and visa requirements. To ensure that you fully understand any visa requirements, please contact the International Office.

³Tuition fees

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

⁴Facilities

Student Contract

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the current 2024/2025 contract is available on the website for information purposes however the 2025/2026 contract will apply for the 2025/2026 intake. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.