Media Management MA

Postgraduate

Media student with a clipboard on a shoot in the Coventry Cathedral ruins.

Develop advanced media management expertise and practical skills for effective decision-making across media and creative industries. Focus on emerging technologies, business models, sustainability and strategic leadership.

Year of entry

2025-26

Location

Coventry University (Coventry)

Study mode

Full-time

Duration

1 year full-time

Course code

CAST020

Start date

September 2025
November 2025
January 2026
March 2026
May 2026
June 2026

How to apply

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Course overview

This course will appeal to you if you have a media background and if you are seeking a media industry focus.

Benefit from an industry-relevant curriculum developed with leading media companies, ensuring you gain access to in-demand skills and knowledge.
Course content is future-focused, covering emerging technologies, disruptive business models and strategic media trends.
Develop your strategic thinking, leadership, and business acumen.

5 QS Stars for Teaching and Facilities

QS Stars University Ratings

Ranked 9th Modern University in UK by the Times

The Times and Sunday Times Good University Guide 2025

Ranked 8th for Overall Satisfaction in PTES

Postgraduate Taught Experience Survey (PTES) 2024

Why you should study this course

Build your industry connections through our network of media partners and our collaborations with events like the Coventry Phoenix Film Festival, supported by organisations such as the British Film Institute and Create Central.²
Attend guest lectures by industry professionals and gain valuable insights into current media practices and trends.²
Access facilities including advanced media production studios, editing suites and software to bring your creative visions to life.⁴
Join a thriving creative community of students, alumni and those working in industry, fostering collaboration and creative exchange.

Collaboration

Endorsement: Royal Society for Arts, Manufactures and Commerce (RSA)

Coventry University and the RSA have collaborated on a module concerning social and ethical responsibility. You will be entitled to a 12-month fellowship of the RSA so you can access all RSA resources and platforms during your period of study. Once you have successfully passed the Professional Practice and Innovation module, you will receive an RSA digital credential.

What you'll study

Course content aims to provide you with a strong foundation in business skills integrated into core media management modules. Through practical application in real-life scenarios, gain fresh perspectives and build valuable networks. Our course aims to cultivate creative, media-savvy, and digitally fluent strategic thinkers.

Modules

Strategic Media Management – 30 credits

This module offers a comprehensive understanding of management and leadership principles within the evolving media industry. Explore strategic frameworks, decision-making processes and leadership styles relevant to media organisations. Develop skills in strategic analysis, planning and decision-making, supported by industry case studies. Enhance leadership abilities for managing creative teams and projects and gain practical insights through guest lectures and workshops.

Compulsory

Creative Industries and Content Management – 30 credits

This module examines the shifting landscape of creative industries, with a focus on content creation, distribution and consumption patterns. Investigate emerging media technologies and their influence on content management strategies. Explore trends shaping the industry, from streaming platforms to immersive experiences, while mastering content development, management and monetisation. Build expertise in intellectual property and ethical practices, gain hands-on experience through simulated projects and utilise advanced media production facilities to refine your creative skills.

Compulsory

Future Media and Business Models – 30 credits

This module provides the tools to navigate and thrive in the fast-changing media landscape. Explore emerging technologies, assess their impact on business models and create innovative strategies for future media ventures. Develop adaptability and entrepreneurial skills, craft disruptive business concepts and pitch ideas to industry professionals for feedback. Build valuable connections through networking events and guest lectures and learn from industry experts² about the trends and technologies shaping the future.

Compulsory

Professional Practice and Innovation – 30 credits

This module examines the ecologies of the creative industries, considering the interrelations between independent, commercial and public sectors. Developed in collaboration with the RSA, it covers key themes such as the RSA Four Futures of Work, systems thinking, sustainability and leadership mindsets. Build practical skills in collaborative future planning, leadership and developing professional networks. Upon successful completion of this module, you should receive an RSA digital credential.

Compulsory

Film Festivals and Exhibition – 30 credits

This module explores the theory and practice of film festivals and public film exhibitions, offering insights into curating impactful film experiences for diverse audiences. It covers key areas such as promotion, programming, distribution, and the connection between production and exhibition. Work alongside peers and industry professionals² to understand professional roles and take part in curating content or managing film festivals and events organised by the School of Arts and Creative Industries.

Compulsory

Independent Project – 30 credits

Complete a substantial independent research project, informed by the broader context of the discipline. Conduct either empirical or practice-based research, with the opportunity to choose a project based on specific research interests and professional engagement within the relevant field of study.

Compulsory

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How you'll learn

Teaching and learning methods may include:

lectures
seminars
tutorials
presentations
group projects
workshops
practical studio sessions.

Teaching and learning hours

As a full-time postgraduate student, you will study modules totalling 180 credits each academic year. A typical 30-credit module requires a total of 300 hours of study. Study hours are made up of teaching and learning hours, and guided and independent study.

Teaching hours

Teaching hours will vary, depending on where you are in your studies, but on average, you will have between 8 and 12 teaching and learning hours each week. You will also have the opportunity to attend optional sessions, including time with a Success Coach or to meet with staff for advice and feedback.

Guided and independent learning

Throughout your studies, you will be expected to spend time in guided and independent learning which will make up the required study hours per module. You will be undertaking a variety of activities, learning through guided background research, planning and preparation, studio activity, creative practice and making, reviewing what you have learned and completing assignments. This can be completed around your personal commitments. As you progress towards the end of your studies, you will spend more time on independent learning.

Online learning

As an innovative university, we use different teaching methods, including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.

Assessment

This course will be assessed using a variety of methods which could vary depending on the module. Assessment methods may include:

presentations
group projects
live simulations
individual application development work
portfolios
written documentation.

The Coventry University assessment strategy aims to ensure that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

Entry requirements

Typical entry requirements:

An honours degree 2:2 or above (or international equivalent) in a relevant discipline.

We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

Select your region to find detailed information about entry requirements:

You can view our full list of country specific entry requirements on our Entry requirements page.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

Typical entry requirements

An honours degree 2:2 or above (or international equivalent) in a relevant discipline.

English language requirements

IELTS: 6.5 overall, with at least 5.5 in each component area.

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

For more information on our approved English language tests visit our English language requirements page.

Fees and funding

Student	Full-time	Part-time
UK, Ireland*, Channel Islands or Isle of Man	£11,200	Not available
EU	£11,200 per year with EU Support Bursary £18,600 per year without EU Support Bursary	Not available
International	£18,600	Not available

For advice and guidance on tuition fees³ and student loans visit our Postgraduate Finance page and see the university's Tuition Fee and Refund Terms and Conditions.

We offer a range of international scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.

The following are additional costs not included in the tuition fees:

Any optional overseas ﬁeld trips or visits: £400+ per trip.
Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**EU Support Bursary

Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.

How do you know if you need to pay UK or international tuition fees?

We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.

If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.

Facilities

You will have access to media production studios equipped with professional-grade cameras, lighting, and audio equipment, dedicated computer labs with industry-standard software for content creation, data analysis and project management, and a virtual and augmented reality lab for exploring emerging media technologies and their applications.

People walking in front of a building which has a big library sign

Lanchester Library

The library is usually open 24/7, in term-time. It’s where you can access your course’s specialist Academic Liaison Librarian. It’s also home to specialist teams which can support you with your academic writing and maths and statistics questions.

Glass modern building with a spire in the background

The Hub

The Hub is the centre of student life on campus. Facilities include a food court, convenience store, multi-faith centre, medical centre, hairdresser, coffee shops and the Your SU offices. It has fully licensed function spaces and a bar.

Two people working together with a laptop in front of them

Careers and employability

Get one-on-one career and employability guidance lasting up to 36 months from the end of your course. We’ll help you find placements and graduate roles, offer CV and application checks, mentoring, skills workshops, employer events and more.

Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.

Careers and opportunities

Upon successful completion of this course, you will be able to:

undertake effective research and reflection to synthesise and articulate an advanced knowledge of the theoretical and thematic concerns within their chosen area of media management
demonstrate ownership of decision-making processes and deploy skills, techniques and technologies with originality and imagination in relation to a defined discipline for media management at an advanced level
strategically apply specialist media knowledge, including knowledge of new, emerging future media technologies and management and realise complex, ambitious research projects for identified and diverse audiences and contexts
contribute to the shaping of a global contemporary discourse by engaging with innovative, experimental, hybrid and creative approaches to media management practice
deploy advanced personal skills, judgement and critical awareness, enabling problem-solving and innovation applicable to a wide range of creative, professional, social and collaborative contexts
comprehend and apply the application of media management, its strategies and techniques in context to a specialist media discipline
critically apply knowledge of the latest technologies, tools and skills in the practice of media management in the context of different stakeholder perspectives
demonstrate knowledge and understanding of the principles of entrepreneurship and the theories and practices of strategic leadership.

Potential job roles include:

Media Manager
Content Strategist
Digital Marketing Manager
Social Media Director
Media Entrepreneur
Brand Manager
Media Analyst
Film/TV Production Manager
Publishing Manager
Streaming Platform Strategist.

How to apply

UK students

To apply to study for a postgraduate course at Coventry University, you can apply online. Please read the entry criteria page before applying.

Full-time applications

For further support or more information about your course get in touch with us today.

+44 (0)24 7765 2222

ukadmissions@coventry.ac.uk

Complete our contact form.

International students

Full-time international students should apply directly to the university. Please read our application pages to find out your next steps to apply.

How to apply

For further support for international applicants applying for postgraduate degrees view our International hub.

You can also download our international mini guide for an overview of study options and why you should study with us.

Get in touch with us today for further advice and guidance.

+44 (0)24 7765 2152

applications.io@coventry.ac.uk

Complete our contact form.

Disclaimers

Coventry University together with Coventry University London, Coventry University Wrocław, CU Coventry, CU London, CU Scarborough, and Coventry University Online come together to form part of the Coventry University Group (the University) with all degrees awarded by Coventry University.

¹Accreditations

The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply). Accreditations, partnerships, exemptions and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery.

²UK and international opportunities

Please note that we are unable to guarantee any UK or international opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be unpaid and/or subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel, public authority guidance, decisions or orders and visa requirements. To ensure that you fully understand any visa requirements, please contact the International Office.

³Tuition fees

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

⁴Facilities

Student Contract

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the current 2024/2025 contract is available on the website for information purposes however the 2025/2026 contract will apply for the 2025/2026 intake. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.