Master of Business Administration (MBA)

Critically examine the global context in which businesses operate, to develop your understanding of current global and national economic, political, social, legal, technological and cultural issues. Apply this knowledge to address the challenges they pose for management, while reconciling both the organisational and broader societal impact of management decisions.

Integrating The Principles for Responsible Management Education (PRME) and the UN’s SDGs, you will also systematically assess the challenges of responsible management, including the use of AI, corporate social responsibility, sustainability and business ethics, and examine how these relate in a global business environment.

Compulsory

Equip yourself with the knowledge and skills to undertake data-driven analysis, using tools and frameworks to both innovate and inform, responsible strategic decisions in finance and marketing. The principles of environment, social and governance (ESG), as well as risk management, will be examined, to underpin strategy formulation consistent with business and societal needs.

Embedding a strategic decision-making simulation game, you’ll evaluate the effectiveness of a simulated marketing plan through the analysis of financial and marketing data.

Compulsory

Understanding and adopting a growth mindset enables you to understand how your decisions, actions and behaviours impact both the individual and wider society.

Applied learning approaches, such as role-play, debates and scenario-based work, should further develop your effective and responsible leadership skills.

You’ll be encouraged to reflect on your attitudes and behaviours, develop your own leadership style and enhance your entrepreneurial mindset while building a professional network.

Compulsory

This is your opportunity to develop the ability to identify, analyse, research and propose a solution to, a real problem of significance in business and society.

Synthesise your previous learning and apply it to a real-life business issue, through independent research and critical investigative inquiry, as you would in the world of work.

You’ll be expected to enhance your research and analysis skills using Nvivo, SPSS, discourse analysis, quantitative analysis and similar (see the facilities section for more detail).

Compulsory

As part of our dedication to providing you enrichment opportunities for continuous personal, academic and professional development, this module offers a programme of directed and self-guided activities.

You may have the opportunity to engage with:²

• our Coventry MBA Intelligent Speaker Series
• academic study skills sessions
• career development workshops led by talent consultants
• action learning sets
• networking events
• short courses
• coaching others
• mentoring other students as future leaders
• building connections with fellow Coventry University MBA alumni and guest speakers from the speaker series.

You will be encouraged to foster a more culturally and socially aware outlook through community, social enterprise and charity engagement.

You will be required to keep a journal, detailing your own journey through the MBA course, including reflections on your learning.

The culmination of this module leads to the MBA Conference, where you will present these personal reflections to others in a live panel consisting of both industry experts and academic scholars.²

Compulsory

Business Transformation for Sustainable Value Creation - 30 credits

This is the compulsory module you must undertake if you apply for the Master of Business Administration (MBA).

Further develop the knowledge and skills to move from a compliance approach to sustainability, to a strategic one.

You will explore how organisations can manage both ambiguity and complexity, by applying innovative and creative thinking to find solutions to real-world business challenges.

You will be expected to challenge conventional management practices and integrate theoretical ideas in areas such as sustainable value creation, systems thinking and business model innovation for sustainability. There is a clear focus on analysis and how sustainable business transformation can engage stakeholders, to differentiate and achieve organisational success.

Compulsory

AI and Analytics for Sustainable Business - 30 credits

This is the compulsory module you must undertake if you apply for the Master of Business Administration (MBA) AI and Business Analytics.

Explore the role of AI and Big Data and gain a critical understanding of how they are applied in business and management, to drive business transformation and enhance organisational performance.

Detailed coverage of various machine learning models is provided to further your understanding of the AI and Big Data analytics process, empowering you to apply this knowledge to solve complex business problems. The module emphasises ethical and legal challenges linked to AI and data analytics, with a focus on responsible and sustainable management practices.

Compulsory

Global Marketing - 30 credits

This is the compulsory module you must undertake if you apply for the Master of Business Administration (MBA) Global Marketing.

You’ll focus on the practice of marketing for the creation of sustainable value and growth worth having. Investigate how marketing interacts with the social and environmental demands of the sustainability agenda, with the aim of reducing negative impact yet still supporting business and consumption transformation.

Compulsory